”Possibly the coolest snowboard ever built…” Top Gear, January 2010.
”Batman’s snowboard…” Men’s Journal, Style and Design issue- Perfect things, September 2009.
“… the Lamborghini of snowboards.” FastCompany.com, Jan 23, 2009
It all started with one simple goal- to design and build a better snowboard. No rules. No limitations. The focus was not about lifestyles, cultures or snazzy graphics. Our goal was entirely technical, with the aim to make riding easier.
The result is a radically new type of snowboard we call The Whip. On the most basic level, the design of The Whip has completely eliminated the problem of chatter, heel and toe drag. But that is not all.
The Whip is also designed to become one with the rider. First time riders of The Whip will instantly notice the natural riding stance inspired by Leonardo de Vinci’s Vitruvian man, which make the board feel like part of the rider.
For people who have never snowboarded, the design of The Whip makes it easy for those beginners to learn and master the sport.
Experienced snowboarders, on the other hand, must first learn to relax their riding style. After which he/she will immediately be able to go faster, cruise smoother, turn quicker, edge harder, carve sharper, jump higher and land softer.
Finally, The Whip is easy to carry (just one hand will do) and store (you can hook it on a bike rack ), as well as lockable .
Although some have called it “the Lamborghini of snowboards" or “Batman’s snowboard”, The Whip is really not a snowboard. The Whip is in a class all by itself. The Whip is just The Whip.