We are long time snowboarders who love snowboarding, but we care little about corporate sponsored “rebellious” attitudes or the latest pseudo “underground” fashion trends.
We are crazy about Batman and Lamborghinis, but we are challenged by the idea of gangster tattoos and urban graffiti as works of art.
Though we enjoy banana, orange, pop rock, pickle, cucumber, chili dog and an occasional cheese burger like any other snowboarder, it never occurred to us to use link food as a marketing tool for recycled old technology.