Welcome to Cheetah Ultra Sports (CUS), the home of the Batman worshipping, Lamborghini dreaming, gadget loving, technology obsessed snowboarders and the birthplace of The Whip - the next generation of snowboards.
“It’s not about rebellious attitude, urban counter-culture, care-free lifestyle or underground fashion trends. It’s all about functional, heart-pounding, innovative cutting-edge technology…”
According to a snowboard manufacturer located in Washington state, some snowboarding alien from the future (or more likely the past, judging by the design.) left them the blueprints for their top of the line ($1799.95), “totally-ridiculously” awesome snowboard.
Here at CUS, we encountered no such cost saving luck. To fulfill our desire for the most technological advance snowboard in the world, we had to invent, develop and build it ourselves.
The resulting board was so radically different, we decided to call it The Whip.